Bordeaux turns pink
Bordeaux is going pink. A very pale shade of pink, according to Allan Sichel, president of the Bordeaux Wine Council (CIVB). “Rosé is a very dynamic segment and what’s particularly interesting is that it gives a different perspective of Bordeaux,” he says. “It refreshes the image and brings new consumers to Bordeaux […]
Bordeaux is going pink. A very pale shade of pink, according to Allan Sichel, president of the Bordeaux Wine Council (CIVB).
“Rosé is a very dynamic segment and what’s particularly interesting is that it gives a different perspective of Bordeaux,” he says. “It refreshes the image and brings new consumers to Bordeaux and is an aspect we want to push forward.”
Read more at Bordeaux turns pink
Tags
Ready to invest in fine wine?
Explore the latest investment-grade opportunities, register an account, or speak with our wine investment team.